SAMPLE LETTER #1  (outreach letter to past clients):

Dear (Name),

I was visiting an elderly relative the other day, and during our conversation, I remarked on her lovely skin and asked about her secrets.

She looked at me and simply said, “Care and protection.”

In our day-to-day lives, we so often forget that basic principle. Our skin is our largest organ, and yet many of us treat it with only casual attention. When we look at a baby’s skin, we marvel at its beauty…and yet that was once our skin. (Name of Salon) helps clients treat their skin with focused…rather than casual…attention.

With proper care and protection, our skin can remain beautiful or be restored to its earlier loveliness. I recently came across a quote from Demi Moore who said, "I'm a big believer in that, if you focus on good skin care, you really won't need a lot of makeup." That is definitely wise advice. Why spend hard-earned money on expensive cosmetics when you can spend less money on just taking care of your skin?

It’s been a while since we have seen you, and we miss you. We would love to reconnect with you and resume the treatments that you were receiving. We have some additional techniques and products that you might want to try as well. As you know, (Name of Salon) offers a relaxing, nurturing experience that is often a welcome retreat from a busy lifestyle and an oasis in times of stress.

Please give us a call and schedule an appointment. We have a generous "thank you" gift for you in appreciation for your past patronage and your future loyalty.


SAMPLE LETTER #2  (outreach letter to potential clients): 

Dear (Name),

Whether you are new to the area and are looking for a dentist to take care of your family’s dental needs, or you have decided to explore a dental service other than the one you currently use, we invite you to consider (Name of Dental Practice).

Serving the (Name of Area), we have been in business for (Number of Years). Using state-of-the-art equipment and advanced technology, our experienced staff is carefully trained to treat all members of your family, no matter what age. As a family dental practice, we believe that caring for multiple generations will help teach children the importance of good oral practices. We especially pride ourselves on the gentle care we offer to children and the elderly.

Strong, healthy teeth are important tools to help process food so that our bodies receive the nutrients needed for overall nourishment and growth. And we all know how healthy teeth can affect the quality of our smiles and how our smiles can affect our self-esteem. The quality of our speech can also be compromised by the condition of our teeth.

Healthy teeth cannot be taken for granted. Some studies indicate that dental health and hygiene can actually increase our lifespans! At (Name of Dental Practice), we want you and your family members to have teeth that last a lifetime.

By selecting (Name of Dental Practice) for your dental needs, your family can benefit from:

  • Preventative and restorative care for all ages
  • Quality, life-long dental care
  • Advanced technology
  • Gentle techniques
  • Personalized care
  • Convenient appointments
You will find that having a “one stop dental shop” will simplify your busy life and will ensure dental health for your whole family.

Please call us at (Phone #) today to schedule an introductory visit.


SAMPLE LETTER #3  (outreach letter to website visitor):

Dear (Name),

Home ownership has always been the American dream.  It still is. However, times are more complicated now. The economy isn't as predictable as it used to be.

As primary residences, our homes have traditionally been where we have gathered with our families and friends; as secondary homes, we have also gathered with family and friends, but these homes have also been our places of personal retreat. Or maybe we have purchased our home as an investment and are planning move on to other financial pursuits.

There comes a time where we all begin to evaluate our needs and our assets and wonder if the home that we once held as the perfect “dream” house has outlasted the dream. You recently logged into our site to check the value of your home. Perhaps you are thinking if this may be the best time to sell.

We know that selling your home is big decision. And we respect that you would like to have all the information possible before you make that decision. You have discriminating tastes, and you want to make sure that your luxury home is valued correctly.

(Name of Company) is a trusted source of valuation. We are experts in the real estate market and are fully knowledgeable of current home values in (City, State). If you have made the decision to sell, or if you are just beginning to think about it, give us a call at (Phone Number) or email us at (Email Address). We will answer any of your questions with absolutely no obligation and will offer you a more detailed custom home report.

Decisions are not made in a day. Due diligence is important. We respectfully invite you to include us in your decision-making process. You will not be disappointed!


SAMPLE LETTER #4  (cover letter for resume):

Dear (Name),

As an educator with over 21 years of experience, I heartily support the innovative approaches that charter schools are taking to bring the greatest educational value to students. Schools that create a productive learning environment help our children become valuable members of society in the future. Charter schools are on the right track.

In 2012 over two million students attended 5,637 charter public schools in 41 states and Washington, DC. At that time there were approximately 600,000 students on waiting lists, a large enough demand to fill almost 2,000 additional charter schools. I would like to be part of this movement and am currently exploring opportunities to apply for a charter school teaching position.

I have had the pleasure of teaching many students with a wide range of backgrounds and abilities. Without exception, they have all benefited by my teaching methods and my genuine commitment to their educational success. Their faith in me has been demonstrated by consistently positive teacher evaluations. I am proud of the confidence that I have inspired.

My goals have been to initiate and maintain an environment of excitement in the classroom. Being well-prepared is not enough unless a teacher has the ability to motivate a student to learn. I am highly organized, but I am also flexible, creative and have the agility to change my techniques if I find there are better ways to approach a specific subject. I have high expectations for myself and my students, and I approach teaching with a “you can do it” attitude. This kind of attitude inspires confidence.

Most importantly, I care about my students…and they know it. I make sure that every child is engaged, motivated and feels successful. I also recognize that parents are important partners in the educational process. I believe that great teachers communicate often with parents…whether it is through a phone call, email, a personal conference or a newsletter. By enlisting their support, a teacher’s efforts can be reinforced at home. I have found that parents will support a teacher who not only treats their children with care and respect, but who also includes parents in the learning process.

I am enclosing my resume for your review. It will show that I have a wide range of teaching experience as well as work experience in other fields. This combination brings added dimensions to my teaching approach. I am most interested in middle school and high school positions, but am willing to consider other levels as well. I would welcome the opportunity to discuss your teaching needs with you personally and hope that we can have that conversation soon.


SAMPLE LETTER #5  (thank-you letter to first grade teacher):

Dear (Name),

How can we possibly thank you for the wonderful first-grade experience that you gave to (Name) and his classmates? When a child leaves the arms of his parents and walks into a new classroom for the first time, he feels very vulnerable. He is excited, but also nervous…as are his parents.  Will he know what to do? Will he be able to keep up? Will he make mistakes? Will he learn from them? Will he make friends? Will he be homesick? That first day can shape a child’s perception of learning for many years.

We have been so blessed that you were (Name's) first grade teacher. From the very first day, starting with the red carpet photo shoot, he felt as if he could be a “star.” You created an environment of excitement and a future of possibilities. Your rainbow reward system was simply remarkable. What a wonderful way to trace each child’s progress in such a positive way! (Name) came home every day and could hardly wait for your email message that signaled whether he made it to “outstanding.” And because of those messages, we were able to support your efforts, as well as his, by having special family “celebrations.” Twice during the year, the entire class made it to outstanding level, and you treated them to a popcorn party. Not every teacher motivates a whole class in such a festive way!

As parents, we also enjoyed working with him on the math tile sheet that you created. We loved being involved in his efforts, and we all benefited from those exercises. If only we had been able to be taught by a teacher like you when we were children!

We appreciate the many exciting events that you planned for your class…wonderful field trips, a 100-day celebration, an on-stage performance…moments that are now treasured memories of a very special year. You even wrote a personal letter to (Name). It was the first hand-written letter that he had ever received. The excitement in his eyes took our breath away.

(Name) absolutely loved going to school this year. You made learning fun for him, and we are convinced you have helped to shape our son’s life in a very positive way. A gifted teacher treats her students with care and respect. She motivates them, inspires them and instills confidence in them. Without a doubt, you are a gifted teacher. (Name of school), your students and their parents have all shined a little brighter because of you.

With our deepest thanks,